Locations:
- Leads/Students → Cohort Goals
Users with the following permissions:
- Leads/Students: Manage Cohort Goals
Case:
Campus directors, marketing managers and administration need to control the enrollment process of own cohorts.
Problem:
How to evaluate the effectiveness of the enrollment processes in cohorts?
Solution:
It is useful to establish cohort goals on GEGI. Such goals will define the goal (based on budgeting and decisions) number of students to enroll to a certain cohort. Along with the cohort goals, such features as Advisor Conversation Rates and Enrollment Dashboard will allow the full picture of the processes.
To configure/set up the goals please go to Cohort Goals page. It is also possible to access this page from the above mentioned pages:
Following information should be inputted to create Cohort Goal:
- Cohort - name of the cohort.
- Enrollment Start Date - start date of open enrollment.
- Target Enrollment Date - end date of the open enrollment.
- Target Enrollments Count - goal number of students to be enrolled.
- Target LEAD to CONTACT Rate, % - percentage of student conversion (LEAD → CONTACT).
- Target CONTACT to PROSPECT Rate, % - percentage of student conversion (CONTACT → PROSPECT)
- Target PROSPECT to REGISTERED Rate, % - percentage of student conversion (PROSPECT → REGISTERED).
- Target REGISTERED to ENROLLED Rate, % - percentage of student conversion (REGISTERED → ENROLLED).
Note: If cohort is deleted, Cohort Goal will become invalid and will be highlighted with red.
Note: More information about student Stages of Pipeline you can find in the following article: What are the stages of pipeline? How many types of stages of pipeline are there?.
Available since GEGI v4.5.0 (view release notes)